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Privacy policy

1. Introduction 

NULÁ ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit, make a purchase from, or interact with our website https://nulaeyewear.com ("Website"). 

By using our Website and services, you consent to the practices described in this Privacy Policy. If you do not agree, please refrain from using our Website. 

2. Personal Data We Collect 

We collect different types of personal information depending on how you interact with us, including but not limited to: 

  • Contact Information: Name, email address, shipping and billing address, phone number. 
  • Order Information: Payment details, purchase history, order details. 
  • Communication Data: Any messages, inquiries, or customer service interactions. 
  • Technical Information: IP address, browser type, operating system, time zone, and cookies (see Section 7 on Cookies). 
  • Marketing Preferences: Subscription details to our newsletter and promotional communications. 

We do not intentionally collect sensitive personal data (such as health information). If you provide such data voluntarily, you consent to our processing of it under this policy. 

3. How We Collect Personal Data 

We collect personal data in the following ways: 

  • Directly from you: When you make a purchase, create an account, subscribe to our newsletter, or contact us. 
  • Automatically: When you browse our Website, we collect technical and behavioral data via cookies and analytics tools. 
  • From third parties: We may receive data from payment processors, shipping partners, and marketing platforms. 

4. How We Use Personal Data 

We use your personal data for the following purposes: 

  • To process and fulfill your orders, including shipping and returns. 
  • To provide customer support and respond to inquiries. 
  • To process payments securely through third-party providers. 
  • To send marketing communications, if you have opted in. You can unsubscribe at any time. 
  • To improve our Website and services, including personalizing your experience. 
  • To detect fraud and security risks on our platform. 
  • To comply with legal and regulatory requirements. 

5. Sharing of Personal Data 

We do not sell your personal data. However, we may share it with third parties for operational purposes: 

  • Payment providers: To process transactions securely (e.g., Shopify Payments, PayPal). 
  • Shipping and logistics providers: To deliver your orders (e.g., DHL). 
  • Marketing and analytics partners: To optimize user experience and advertising campaigns (e.g., Google Analytics, Meta Ads). 
  • IT and security providers: To maintain website performance and safeguard your data. 
  • Legal and compliance: If required by law, regulation, or legal proceedings. 

Some of these partners may be located outside the European Economic Area (EEA). In such cases, we ensure that adequate data protection measures are in place. 

6. How We Protect Your Data 

We take reasonable technical and organizational measures to secure your personal data against unauthorized access, loss, alteration, or misuse. This includes: 

  • Secure payment processing via third-party payment providers. 
  • SSL encryption on our Website to protect data transmission. 
  • Access controls to limit access to personal data internally. 

Despite these measures, no online data transmission is 100% secure. You share personal data with us at your own risk. 

7. Cookies & Tracking Technologies 

We use cookies and similar technologies to enhance your browsing experience and gather insights about Website usage. These may include: 

  • Essential Cookies: Required for basic functionality (e.g., keeping items in your cart). 
  • Performance Cookies: To analyze Website traffic and improve services (e.g., Google Analytics). 
  • Marketing Cookies: To personalize advertising and track campaign effectiveness. 

You can manage cookie preferences via your browser settings. Note that disabling cookies may affect Website functionality. 

8. Your Rights & Choices 

Depending on your location, you may have the following rights regarding your personal data: 

  • Access: Request a copy of the data we hold about you. 
  • Correction: Update or rectify inaccurate data. 
  • Deletion: Request erasure of your data where legally applicable. 
  • Objection: Opt out of marketing communications or object to certain processing. 
  • Data portability: Receive your data in a structured format where feasible. 

To exercise these rights, please contact us at info@nulaeyewear.com. We may require verification before processing your request. 

9. Retention of Data 

We retain your personal data only as long as necessary for the purposes outlined in this policy, including: 

  • Order information: Retained for at least 7 years for tax and accounting compliance. 
  • Marketing data: Retained until you opt out or request deletion. 
  • Technical and analytics data: Retained for Website performance improvements. 

After the retention period, data is securely deleted or anonymized. 

10. Changes to This Privacy Policy 

We may update this Privacy Policy periodically to reflect changes in regulations or business practices. The latest version will always be available on our Website. Continued use of our services after an update constitutes acceptance of the revised policy. 

11. Contact Information 

If you have any questions about this Privacy Policy or how we handle your data, please contact us at: 

Thank you for trusting NULÁ Eyewear with your personal information.